digital marketing is my jam 👨🏼‍💻

I'm a digital marketer. Have been for 18 years now. I started this journey at Media design school at the age of 17. Their youngest intake at the time. So I set out to prove myself and passed with merit.

Since then I have found companies, including Crowded Elevator (Apparel), TradeGecko (B2B SaaS), Momentum Marketing (Agency), Bronami (B2C SaaS), NZ Coffee Festival (Event), and now Contento (B2B SaaS).

I've worked with many companies inc, RAW, Remix Magazine, Fitwear, NZ Fashion Week, Laminata, SkyCity, NoFOMO and many more.

I take a holistic approach to marketing and have a wide array of skills.

Inbound Marketing - Content Marketing - Content Creation - Social Strategy - Influencer Marketing - SEO - Event planning - Customer Discovery - Brand Strategy & Design - Web & App Design (UX, UI) - HTML - SASS/CSS - Adobe Creative Suite - HubSpot - Wordpress - Google analytics - keyword research - search console - tag manager ... and more

Test, iterate, and automate to create predictable growth.

Latest Projects


Website re-build to better align with the Laminata market and brand. The new website helps the user through the sales process and is designed to work in with their back-end sales softwares.


From idea to reality Carl has researched, validated, created, design, and nurtured Contento into the world. Now with over 1000 users and growing daily.

Remix Magazine

Working with the editorial team on digital content strategy to increase traffic. Keyword research and strategy, trend analysis and content ideation process.

Latest Talks

Content marketing workshop from Mum's Garage Deep-Dive Series.

This workshop dives deep into the core components of content marketing. Carl explain how each part works together offering examples, tools, and key insights along the way.